"We've done boat tours in Croatia, Greece, Norway — this was different. Not because the coast is better (though honestly it might be), but because it felt like we were the only people out there. The captain knew exactly when to talk and when to just let us stare at the mountains."
Our Story
Born on the Water, Built for Guests
What started as one yacht and one captain is now a small fleet with a single obsession: showing people the coast they never knew existed.
Est. 2011
How It Began
One Captain, One Coast, Zero Compromise
In 2011, Camille Williams took a 32-foot cruiser out of Vancouver's Coal Harbour with four friends and a cooler of sandwiches. The plan was a simple loop around Bowen Island. What happened instead was a full day of unplanned stops — a quiet cove with no name, a family of seals on a rock, a sunset that turned the mountains copper.
That evening, one of the friends said: "Other people need to see this." Six months later, Inmyfashion was registered. The first yacht was that same 32-footer. The first guests were strangers who became regulars.
Fifteen years on, the fleet has grown, the routes have expanded, and the sandwiches have been replaced by multi-course meals prepared on board. But the principle hasn't changed: every voyage should feel like the first one did — unhurried, personal and full of moments you didn't plan for.
What Guides Us
Three Things We Don't Negotiate
01
Safety Is the Baseline
Not a feature, not a selling point — the baseline. Every yacht is inspected quarterly, every captain holds current certification, and every guest receives a briefing before we leave the dock. No exceptions, no shortcuts.
02
Small Means Personal
We keep groups small and yachts private. You will never share a deck with strangers, never follow a fixed schedule that isn't yours, never feel like a ticket number. The day belongs to your group and no one else.
03
The Coast Comes First
We operate in waters that belong to everyone. Our routes avoid sensitive wildlife areas, we carry out everything we bring in, and we work with local conservation groups to monitor the health of the anchorages we visit.
15
Years on the water
500+
Private voyages completed
18
Coastal destinations
99%
Guest satisfaction
In Their Words
What Guests Take Home
"Booked for my mum's 70th. She gets seasick on ferries so I was nervous. The crew had ginger tea ready before we even left the marina, kept the ride smooth, and she ended up standing at the bow laughing like a kid. Best gift I've ever given, hands down."
"Solid experience overall. Yacht was clean, food was great, route was beautiful. Only reason for four stars: I wish we'd had more time at the swimming stop. But that's on me for picking the shorter route. Already looking at the full-day option for next summer."
Come Write the Next Chapter
Fifteen years of voyages, and the coast still surprises us. Let it surprise you too.